BPX: The future belongs to the Originals

On May 22, 2025, BPX (Belgian Publishing Experience) officially launched, uniting Belgium’s five leading publishers:
DPG Media, Mediahuis, Rossel, IPM, and Roularta. With the bold manifesto “The future belongs to the Originals,” BPX calls for renewed attention to local media, strong journalism, and meaningful context.

Through three pillars — Educate, Federate, Innovate — BPX aims to strengthen collaboration between publishers and advertisers and reassert the value of journalism in today’s fast-moving media landscape.

It’s not just about grabbing attention. It’s about restoring what truly matters: trust, culture, and connection.