HOW WE WORK
Our approach is simple:
we help brands stop talking at people and start connecting with them.
At Defiant, we align your business goals with the passions of the communities you want to reach. We identify the insiders who matter, build meaningful experiences, and position your brand right at the heart of culture. It’s not about impressions, it’s about creating resonance that drives community growth and business impact. We don’t just tell your story, we co-create it with the people and insiders who live it.
Let’s make your brand the one people rally around.
Let's make it the people. Let's make it the culture.
BRANDS THAT BECOME PART OF THE CULTURE
DON’T JUST SUCCEED, THEY GROW
THIS IS WHAT WE LOVE TO DO
Brand positioning
Cultural anthropology
Talent strategy
Collaboration strategy
Experiential activations
Strategic partnerships
Thought leadership development
Subculture mapping and integration
Creative content creation
Community building and growth
Trend forecasting and cultural insights
Campaign development
Narrative design and storytelling
Experience design (both digital and physical)
Advocacy and influence strategy
Audience culturegraphics
Niche engagement
Cultural mood analysis
Creative direction
Employer value proposition design
Youth culture strategy
Curation of tastemakers and insiders
Brand-led cultural events
Immersive brand worlds
Purpose-driven culture strategies
Culture-led brand transformation
Campaigns rooted in subculture
Community commerce strategy
Artistic and cultural collaborations
Content ecosystem building
Employer branding
Employee culture engagement programs
WE WORKED WITH
AED GROUP - SPACE - GARMIN - JACOB COHËN - KV MECHELEN - GEERT VAN MOL - CRELAN - BONSAI - CAFE COSTUME - POLYTEK - KAI RILLAERTS - POOLSTER - FLAMIGEL - MOORER - THE BABY’S CORNER - CAROLINE BISS
