A DEFIANT WAY OF WORKING

Culture never sits still.

It moves through people, through scenes, through niches, through rituals, through the codes they recognise and the meanings they repeat. Long before something shows up in a dashboard, it is already circulating in conversations, aesthetics, habits, behaviours, rooms, feeds, and the signals people use to find each other.

That is where we begin.

We start by deep diving into your context: What is your brand gravity, what is your brand experience and where lies the opportunity to create a brand world we can invite people to. That’s the onboarding. No long meeting room talks but real life connection. From that point, our magic can really start with our 6 beliefs turned into process.

The Defiant process: 1. Decode the culture, 2 Detect and activate communities, 3 Design experiences online and offline, 4 Build hypes, 5 Generate cultural currency, 6 Measure business impact

WE WORKED WITH

AED GROUP - JBC - GARMIN - MARKTLINK CAPITAL - KV MECHELEN - GEERT VAN MOL - KINEPOLIS - CRELAN - BONSAI - CAFE COSTUME - POLYTEK - KAI RILLAERTS - BELFIUS WEALTH HOUSE AALST - POOLSTER - FLAMIGEL - SPACE - CAROLINE BISS - FLORALUX - NETWERKEN PALLIATIEVE ZORG - BPX - MAYERLINE - ECKELMANS

Resulting in these cases

120 years of craziness
KV Mechelen

Building a rebellious community
Geert Van Mol

Karel Vinck, Maarten Van Herck and Lode Vochten of Defiant, culture-led brand studio in Antwerp

Who you’ll work with

Lode, Karel & Maarten combine more than 60 years of experience, working in the most successful advertising agencies in Belgium & Europe. They love brands, they love people but they are on a mission to fix the way both interact with each other. 

You work directly with the three of them, backed by a curated network of strategists, makers, creators and producers assembled around your problem. No handovers, no unnecessary layers.

Ready to ignite the culture?

Tell us which brand world you’re building, or what’s stuck. The first conversation is on us.
No deck, no fluff, just a sharp read on where your brand can play.

or call us maybe? +32 493 70 65 71