We’re proud to have supported Oval on their campaign for the FOD Economie, which was just named Campaign of the Week by Media Marketing. The campaign uses absurd yet relatable AI-generated scenarios to highlight the risks of Buy Now, Pay Later formulas and online overconsumption — especially among younger audiences.
Client: FOD Economie
Client contact: Inès Zegbe Motay (Account manager)
Agency: Oval
Creative director: Seb Van Reet
Creation: Lode Vochten et Maarten Van Herck
Strategy: Marijke Dubois, Egon Buyck, Yannick Admiraal
Client director: Line Reynaert
Account team: Eva Verhofstadt, Janne Roelen
Design: Leny Moerkens, Zoë Le Page
Video & photo production: Frank De Wulf
Media: Biggie