We’re slapping back with Oval.

We’re proud to have supported Oval on their campaign for the FOD Economie, which was just named Campaign of the Week by Media Marketing. The campaign uses absurd yet relatable AI-generated scenarios to highlight the risks of Buy Now, Pay Later formulas and online overconsumption — especially among younger audiences.

Client: FOD Economie
Client contact: Inès Zegbe Motay (Account manager)
Agency: Oval
Creative director: Seb Van Reet
Creation: Lode Vochten et Maarten Van Herck
Strategy: Marijke Dubois, Egon Buyck, Yannick Admiraal
Client director: Line Reynaert
Account team: ​Eva Verhofstadt, Janne Roelen
Design: Leny Moerkens, Zoë Le Page
Video & photo production: Frank De Wulf
Media: Biggie