CAMPAIGNS & BRAND WORLDS
A campaign that’s forgotten after six weeks costs more than it earns.
We create campaigns that keep adding to the same brand world, so every euro still works for your brand tomorrow.
Story first, then the channel.
From TV and radio spots to social, cinema and content people actually share: we only pick the channel once we know which story your brand wants to tell.
WHAT YOU GET
Campaigns that stick, ideas that get noticed, one powerful story across every channel, and results you can measure.
Proven in practice
Back at it feels damn good
JBC
Not all heroes know how to sing
Kinepolis Business
FREQUENTLY ASKED QUESTIONS
What kind of campaigns does Defiant create?
TV, radio, cinema, social, digital, out-of-home, retail and live. We choose the channels based on your audience and your goal, not the other way around.
What is a brand world?
A brand world is the coherent set of ideas, symbols, stories, experiences and behaviour that makes a brand recognisable and worth belonging to. It gives all your campaigns one direction.
Do you also handle production?
We develop the concept and the creative work, and for production we assemble the right team from our network of directors, production companies and makers. You have one point of contact.
Does Defiant work for brands in Wallonia and France?
Yes. We have created campaigns in Flanders, Wallonia and France, such as the Floralux TV spot for the French market.
What does a campaign cost?
That depends on your goals, the channels and the production. We discuss scope and budget in a free first conversation and then make a tailored proposal.
Who you’ll work with
Lode, Karel & Maarten combine more than 60 years of experience, working in the most successful advertising agencies in Belgium & Europe. They love brands, they love people but they are on a mission to fix the way both interact with each other.
You work directly with the three of them, backed by a curated network of strategists, makers, creators and producers assembled around your problem. No handovers, no unnecessary layers.
Ready to ignite the culture?
Tell us which brand world you’re building, or what’s stuck. The first conversation is on us.
No deck, no fluff, just a sharp read on where your brand can play.
or call us maybe? +32 493 70 65 71