Not all heroes know how to sing
For Kinepolis Business, Defiant and Great Scott! teamed up with AMOK for a tongue-in-cheek end-of-year campaign shown across all Belgian Kinepolis cinemas.
In the film, an eager enthusiast performs a disastrously off-key version of the Bond theme—until even his smart speaker gives up. The message:
“Still need to work on your singing skills?
Set the tone with an original end-of-year gift.”
With this spot, Kinepolis Business positions itself as the ultimate alternative to predictable Christmas gifts—and shows that even in the shower, entertainment comes first.
Client: Kinepolis Business
Client Contact: Séverine Smetz, Nancy Moerman
Agency: Great Scott! & Defiant
Strategy: Thierry De Vynck
Creative Director: Lode Vochten
Creatives: Maarten Van Herck & Lode Vochten
Production Company: Amok
DOP/Director: Sam Ostyn