SPORTS MARKETING & COLLABORATIONS
Sport is culture: the shirt, the stadium, the rituals, the fans.
Yet sponsorship is still too often treated as a logo on a board. We help clubs, sponsors and athletes earn a real place in that culture.
From the fans, not from the logo.
We have worked for KV Mechelen, Crelan with the Borlée brothers, Garmin, Team Belgium with Caroline Biss and Café Costume, and weHave, among others. For weHave, a single campaign delivered 140K+ impressions, 73K+ people reached and a 44% open rate.
WHAT YOU GET
Sponsorship that goes beyond visibility, collaborations with athletes and creators, clubs that put fans first,
and measurable results that convince the CFO.
Proven in practice
120 years of craziness
KV Mechelen
Catwalk to Paris
Team Belgium × Caroline Biss
FREQUENTLY ASKED QUESTIONS
Does Defiant work for sports clubs or for sponsors?
Both, and for athletes too. We have worked for KV Mechelen, Crelan, Garmin, Caroline Biss and Café Costume with Team Belgium, and for weHave, a sponsorship data platform.
How do you make sponsorship measurable?
By agreeing upfront what success looks like, and linking it to data: reach, engagement, leads or sales. For weHave, we reported impressions, reach, clicks and open rates.
Can you set up collaborations with athletes?
Yes. We look for athletes and makers who credibly fit the brand, and build a collaboration that delivers for both sides, like Team Belgium with Caroline Biss and Café Costume.
Does Defiant also do personal branding for athletes?
Yes. For racing talent Kaï Rillaerts, we built a personal brand that reaches beyond the racetrack, into fashion, lifestyle and collaborations.
How do I get started?
With a free introductory conversation. Email hello@thisisdefiant.com or call +32 493 70 65 71.
Who you’ll work with
Lode, Karel & Maarten combine more than 60 years of experience, working in the most successful advertising agencies in Belgium & Europe. They love brands, they love people but they are on a mission to fix the way both interact with each other.
You work directly with the three of them, backed by a curated network of strategists, makers, creators and producers assembled around your problem. No handovers, no unnecessary layers.
Ready to ignite the culture?
Tell us which brand world you’re building, or what’s stuck. The first conversation is on us.
No deck, no fluff, just a sharp read on where your brand can play.
or call us maybe? +32 493 70 65 71