Defiant is all set for the playground with JBC

We are proud to welcome JBC as a new client.

A Belgian fashion brand with a strong place in everyday life, JBC has been part of families, wardrobes and personal stories for generations.

Together, we’ll work on campaigns and storytelling that bring that connection to life in a fresh and culturally relevant way. From everyday confidence to meaningful moments shared across generations, we’ll help JBC speak to people with warmth, clarity and character.

More soon.