Geert Van Mol
Geert Van Mol’s Debut Album Hits the Road
Building a rebellious community.
Every great rock act has its debut album. For Geert Van Mol, it’s Rebel Rebel. A rebellious manifesto on how music thinking and a rebel’s mindset can shake up the digital world. When Geert came to us with the concept, it wasn’t just “here’s my book.” No, this was his first record. And he needed a band, a stage, a crew, and a way to take it live.
His ask? “I need help with the design, the strategy, and a community that’s ready to jam along.” Basically, he needed roadies who could hit the road with him, amps cranked up and ready for a tour. We didn’t hesitate. Music and digital are right up our alley, and the chance to create something raw, loud, and defiant? Sign us up.
The Album: Rebel Rebel
Think of Rebel Rebel as more than a collection of songs. Each chapter is a riff, a hook, a call to action. Geert uses music thinking as his framework: listen, tune, play, perform, live. It’s a playbook for businesses that feel stuck in monotony, urging them to embrace rebels as an inspiration for innovation. It’s not soft rock, it’s sharp, loud, and unapologetic. A wake-up call for anyone who’s been sleepwalking through the digital era.
The Tour
But what’s an album without a tour? The Rebel Rebel experience is going live. The website, wearerebelrebel.be, is the backstage pass, offering a platform where fans (read: digital rebels) can gather, connect, and riff off each other’s ideas. From keynote gigs to curated events and an online-first community, this is a full tour.
The first gig at the Wintercircus in Ghent? Let’s just say it rocked. Live talks blended with music, an amazing light show, and the unmistakable energy of a crowd hungry for something fresh. If this was just the opening night, the rest of the tour promises to be an absolute banger.
Why This Hits All the Right Notes
For us, working on Rebel Rebel brought together everything we love: bold ideas, cultural impact, and the raw energy of music driving digital transformation. It’s got the grit of an indie record but the polish of an album destined to climb the charts. This is a stage. A space where creativity meets rebels meets defiant people. where the rules get rewritten.
Geert Van Mol is on the road. Make sure to check him out.
And Stay Defiant, because WE ARE REBEL REBEL.
Client: Geert Van Mol - Rebel Rebel
Agency: Defiant
Creative Director: Lode Vochten
Strategic Director: Maarten Van Herck
Photographer: Thomas Sweertvaegher
Videographer: Mitch Mues