Sponsorships have evolved. Have you?
weHave sells privacy-safe data clean rooms for sponsorship. Serious product. Serious business impact. Serious people in serious roles with serious budgets.
Naturally, we put the founder, Oliver, in a football shirt and made him talk like a tired striker after a bad away game.
Because the truth is simple: sports marketing should feel like sport.
So how did we end up here?
We decode the culture
Sponsorship has always been emotional. The shirt. The stadium. The fans. The badge. The sponsor logo appearing in the one place people actually look at for ninety minutes. Beautiful.
Then Monday arrives and someone asks what it delivered. Less beautiful.
That was the tension we built on. Sponsorship lives in culture, but it gets judged by business. Rights holders sell emotion. Brands need proof. Everyone nods at media value until the CFO enters the chat.
wehave had the answer: match fan data with brand CRM inside a privacy-safe clean room. Find the overlap. Track what moved. Build better audiences. Stop pretending reach is the same as results.
01
We detect and activate communities
We didn't need “people interested in marketing”. Please. We needed the exact people sitting close to sponsorship budgets.
Partnership directors. Brand managers. Commercial leads. Rights holders. Clubs. The person who gets excited about fan data and the person who ruins everyone's fun by asking for ROI.
So we built an ABM approach around brands and rights holders starting from cold audiences for scale, building ABM lists for precision and retargeting for the people who showed a little interest. All built from Thought Leader Ads through Oliver, the main character (with main character vibes), because people stop faster for a human than for a company page politely whispering into the void.
02
We design experiences online and offline
A data clean room is hard to explain. A post-match interview is not.
So we built the creative around sports formats everyone instantly understands. It was silly, which helped and strategically clean.
Every format made the same point: nobody in sport accepts “we think it worked” as analysis.
03
Format 01
Oliver, the football player
“You'll have to ask the gaffer. Ever since he started using wehave, he's been tracking sponsorships like heatmaps.”
Format 02
Oliver, the coach
“At least someone's paying attention.”
Format 03
Oliver, the cyclist
Out of breath, slightly broken, still trying to make sponsorship pain mean something.
The full system
Text ads - Retargeting - Carousel concepts - Direct lead forms - RSCA × Sunweb whitepaper - Downloadable checklist - Topical open letters - Redesigned website - Long-form blogs - Scratchcard direct mail
We build hype
The internet did not need another B2B brand saying “unlock actionable insights”. It needed a founder in a football shirt calling out the obvious.
The best performing creative lane was raw, human and founder-led. Thought Leader Ads felt more organic than company dark posts and created stronger engagement.
The videos gave wehave a face, a rhythm and a reason to show up repeatedly without sounding like a software demo in shin pads to the point that our videos had their own fanbase awaiting our weekly Thursday morning posts.
04
We generate cultural currency
At some point, Thursday morning became a thing. People started expecting the next Oliver drop: another sports format, another sponsorship truth, another tiny punchline dressed up as B2B content.
We made wehave recognisable. Our way.
05
We measure business impact
The awareness layer told the first half of the story. Lower funnel behaviour told the rest, strong open rates that showed the interest was there, even where the next layer still needed education.
06
140K+
Impressions generated
Across formats
73K+
People reached
Awareness layer
1.7K+
Clicks driven
To owned content
44%
Open rate
Sponsored conversations
But most importantly, wehave landed in the feeds of the people and organisations that mattered. Cool names, yes. Useful names, much better.
Uber - Audi UK - Juventus - Ferrari - Formula 1 - John Lewis & Partners
A serious product got a personality. A complex category got a punchline. And sponsorship ROI got a scoreboard.
We took a complex product, gave it a sports brain, a founder face and a ridiculous amount of targeted common sense. The right people have seen the joke and the joke has a dashboard.