Not every hero knows how to sing.

For Kinepolis Business, Defiant and Great Scott! teamed up with AMOK for a tongue-in-cheek end-of-year campaign shown across all Belgian Kinepolis cinemas.
In the film, an eager enthusiast performs a disastrously off-key version of the Bond theme—until even his smart speaker gives up. The message:

“Still need to work on your singing skills? Set the tone with an original end-of-year gift.”

With this spot, Kinepolis Business positions itself as the ultimate alternative to predictable Christmas gifts—and shows that even in the shower, entertainment comes first.