we unite brands with culture
through communities
Business as unusual.
It’s the end of the world as we know it (and we feel fine).
Traditional advertising doesn't work no more.
Cultural relevance is needed.
At Defiant, what you see is what you get.
Just us and your team. No overhead, no nonsense.
No wasted time, no lost in translation.
Only defiant work to create community growth and sales impact.
A new, honest creative partnership: no bullshit, just results.
STOP CHASING ATTENTION AND START EARNING IT
OUR WORK SAYS IT ALL
CULTURE STUDIO
WHAT’S IN A NAME?
We dive deep into your brand’s DNA and align it with the cultural movements that matter.
We partner with tastemakers, insiders, and communities to co-create authentic campaigns
We bring your brand to life within subcultures through experiences, commerce, and content.
We track cultural relevance, community engagement, and sales impact.
contact us if you like what you see
contact us if you like what you see
THIS IS THE WAY
Our business is culture.
We work for humans.
We work with brands we love.
We work with humans we love.
Fun makes all the difference.
Craftsmanship is timeless.
We work until it works.
We’re only happy when the pleasure has been all yours.
And we don’t work for free. Just like you.
and this is us …
Lode & Maarten combine more than 30 years of experience working in the most successful advertising agencies in Belgium. They both love brands, they both love people but they are on a mission to fix the way both interact with each other.
HOUSTON,
WE HAVE A SOLUTION.
Or call Maarten:
+32 493 70 65 71