https://www.thisisdefiant.com/press daily 0.75 2025-12-02 https://www.thisisdefiant.com/press/kinepolis-business monthly 0.5 2025-11-27 https://www.thisisdefiant.com/press/rossel-france monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/1a8360b6-4996-4d38-95cd-a1eb67dce18e/Rossel+FR.jpg press - Making social… social again. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/art-deserves-a-future monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/f82ce836-3ee5-4443-af69-030ab48f82cd/pas-website.png press - Art deserves a future. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/geniki monthly 0.5 2025-09-22 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/6eb80fa3-b8f5-4de5-8f85-445c6230be5f/geniki-website.png press - Geniki is uniting three household names in IT. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/theres-something-growing-between-defiant-amp-floralux monthly 0.5 2025-09-22 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/2030d633-9729-499d-973b-537fa615e7d7/floralux-website.png press - There’s something growing between Defiant & Floralux - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/gooooodmorning-belgium-time-to-wake-up monthly 0.5 2025-09-22 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/c593187e-3927-4567-bde4-5f656cab7436/934C99E0-55E5-4968-94BB-753B8BCE9BE3.JPG press - Gooooodmorning Belgium. Time to wake up. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/belfius-region-aalst-and-defiant-travel-through-time-to-launch-house-cumont monthly 0.5 2025-06-24 https://www.thisisdefiant.com/press/bpx-the-future-belongs-to-the-originals monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/1158fb51-1b1d-4d4c-901a-bce865e5412f/20250522_BPXEvent_52.jpg press - BPX: The future belongs to the Originals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/were-slapping-back-with-oval monthly 0.5 2025-06-02 https://www.thisisdefiant.com/press/ka-rillaerts-says-goodbye-to-karting monthly 0.5 2025-03-05 https://www.thisisdefiant.com/press/the-cultural-comeback-of-the-century monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/317ae08b-97e3-4997-94f4-5c21b3c8f5b9/maxresdefault.jpg press - The Cultural Comeback of the Century - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/23e250cf-c871-444d-ae0a-9a3da1214901/XNW5AKVX7FACXC3Y2WVZMMOZMM.png press - The Cultural Comeback of the Century - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/129c0891-ded0-471f-949f-b7c1939327ad/436417776_996646625159105_3512842354776106318_n.jpg press - The Cultural Comeback of the Century Here’s where it gets interesting: while the world was dragging Bud Light, one guy kept defending them. Shane Gillis, the comedian who embodies everything Bud Light’s core audience loves: relatable, hilarious, and unapologetically himself. Shane was cracking jokes, not about Bud Light screwing up, but about how dumb the outrage was. On his podcast, on Joe Rogan, wherever he had a mic, he made it clear: Bud Light was still the same beer you drank with your buddies. It wasn’t a “woke beer.” It was just beer. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/f6d14e8e-eddd-4953-9fcd-e8a8fa6882f8/Scherm%C2%ADafbeelding+2025-02-03+om+12.08.52.png press - The Cultural Comeback of the Century - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/aed-x-defiant-music-to-our-ears monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/7228248f-6a55-4f54-a7d8-62899d9553d4/Screenshot+2025-02-04+at+11.58.25.png press - AED x DEFIANT: music to our ears - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/ka-rillaerts-pushes-the-throttle-with-defiant monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/efdc019f-43b6-4352-875e-33b808654c79/kai.png press - Kaï Rillaerts pushes the throttle with Defiant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/jacob-cohn-is-tailormade-for-defiant monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/cda19b96-5458-4abb-8fa0-a4851c4483ad/Screenshot+2025-02-04+at+11.00.20.png press - Jacob Cohën is tailormade for Defiant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/celebrating-120-years-of-craziness monthly 0.5 2025-02-04 https://www.thisisdefiant.com/press/launching-rebel-rebel-the-aftermovie monthly 0.5 2025-02-04 https://www.thisisdefiant.com/press/defiant-rebrands-space monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/716cbe2f-6b54-4268-ac73-f2bbb9181dc2/_space+logo+blue.png press - Defiant rebrands SPACE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/c68e6ac9-f006-4ba5-bfc4-9b43c4ae7f65/_space+logo.png press - Defiant rebrands SPACE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/8d0dc32a-28dd-470c-a80b-d28fe6b87088/connect.png press - Defiant rebrands SPACE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/5ea6a6ad-0c95-4409-8d25-c5fb21c4f974/dare.png press - Defiant rebrands SPACE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/6d10f6a4-b633-4c4a-8fa1-e83673223ba0/grow.png press - Defiant rebrands SPACE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thisisdefiant.com/press/de-borles-geven-de-stok-door-met-defiant monthly 0.5 2024-09-15 https://www.thisisdefiant.com/press/bart-swings-x-polytek-x-defiant-suikerrock monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/1738663546383-8KAEIWHMC260QSB3SQ52/unnamed1.jpg press - 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How brands can be relevant in the cultural zeitgeist - and become part of powerful communities. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/12c3d3c3-9896-4f42-9bf4-68eaefb9ec09/7.-Jordan-Beyond.jpg press - How brands can be relevant in the cultural zeitgeist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/18c07a69-55cb-49f8-9199-817d1e357a7b/julen-nielfa-gracia-D1p0tvNxNDg-unsplash.jpg press - How brands can be relevant in the cultural zeitgeist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/9934b9b7-e3d3-41a0-b8a0-d87c172280c4/SLAG_IN_OUR_SHOES_ZINE-01_2023-05-19-171935_020d4294749750daa11b9b866154bc17.jpg press - How brands can be relevant in the cultural zeitgeist - The future of shopping is set for a social revolution. 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That’s why we need to deserve people’s attention and create a human connection: welcome to the experience economy. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/31046b92-0f7a-486a-9430-cbf1da2fffa4/Scherm%C2%ADafbeelding+2024-02-01+om+16.54.31.png press - How brands can be relevant in the cultural zeitgeist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/679f597e-781d-4a3f-96a7-12caacf28eea/Hammersmith.jpg press - How brands can be relevant in the cultural zeitgeist - But to achieve a community halo-effect, you really need to understand why it’s formed, what they are there for and what it means to be part of a community. It’s not only about finding the right communities but genuinely tapping into it and joining the conversation in an authentic way. Putting a community in motion is done via powerful storytelling and playing a genuine role in culture and the community. It is the new version of word of mouth, the new social currency, making it a powerful force for all types of communication. Authentic content will build the credibility of both brand and community insiders (creators), while growing engaged communities. https://images.squarespace-cdn.com/content/v1/656f4766399d5a077e14dd00/9d14de81-ce6e-4122-a7d0-73638cb5389c/wu-tang-clan.jpg press - How brands can be relevant in the cultural zeitgeist - BUT…. People are now in the driver’s seat. Everything is at their fingertips. They are global and super-connected, with expectations that their brand interactions will be interesting, contextual and relevant. They want to be seen as creative, innovative, and entrepreneurial. They will favour brands and products that allow them to behave in this way and provide tools that allow them to express their identity. 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